It is kind of crazy how many people I know despise HIM for one reason or another. I have a really good friend who is constantly finding new music of all types, yet absolutely refuses to listen to HIM under any circumstance. This is a guy who likes anything from The Beatles to Carley Rae Jepsen unironically, and the only bands he hates is the one whom this site is dedicated to. He's just one of many I've encountered like this.
If I ever won the lottery I'd love to find out where all the HIM fans hide; I mean empirically study it. I know they exist, I've had my eardrums nearly ruptured by their lustful screams at every concert I've attended, and I've seen evidence that Hot Topic has indeed sold items with Heartagrams on them in large quantities. Where the fuck are all these fans, and why is it that NONE of them ever seem to be the people writing and thinking about the band critically on mainstream music websites? I can't remember the last review of a HIM album I read by a non-convert that didn't at best give the music a resounding "meh."
I've often wondered if we're all just irrationally in love with a shitty-to-mediocre goth rock band. Then again, Vincent van Gogh was a commercial failure in his day.